Our friends at Surf Lodge recruited ADPTV to enhance production and overall guest experience for their Labor Day Weekend festivities presented by luxury tequila brand Don Julio. From start to finish, we conceptualized and fabricated a bespoke DJ booth facade with inspiration provided by our client. We facilitated a seamless integration of brand assets ranging from physical structures to bar POS throughout install to maximize the event space and elevated the guest experience with the creation of scenic photo moments. By serving as the brand’s activation producer, we ensured that all build elements aligned with Don Julio’s vision to conclude the summer season in Montauk.