ADPTV was brought in to produce an intimate top influencer event to commemorate the launch of a new SHEGLAM makeup collection. From securing the venue to conceptualizing custom fabrication and activations we handled all elements of the event to accentuate the theme of the new ‘Welcome To The Playground’ collection.

The evening consisted of a live makeup demonstrations by renowned celebrity makeup artists and a series of playful activations to give guests a chance to play and explore their inner child.