The Lumbermen’s Association wanted a spectacle to celebrate their 90th anniversary during their annual conference gathering. And what screams lumber more than a ranch party, complete with a rodeo and a performance by one of today’s top country artists?

The weather wasn’t on our side, but we persevered and pulled off one hell of a family affair—providing everything from catering to full stage production. I say family affair because the venue for this shindig just so happened to be the family ranch of one of our founders.

When Grandma interrupts soundcheck to remind you to feed the chickens—well, what’s a hillbilly to do?