We’ve recently started working with the massively rising talent, Ben Sterling. His music and ability to take the crowd on a journey to the outer limits led us to his label, Planet X, where we’ve been tasked with creating the brand’s event identity. Our goal was to pay homage to Ben’s influences while building a unique and definitive look for the label—and with 2,500 partygoers in LA dancing the night away, Planet X came to life in both sights and sounds.